Why is CRM a good business investment?

What is CRM?

The CygnusUSA.com ONE BUTTON SOLUTION™

The Benefits of Zero-Cost Direct Email

Getting Started

Why is CRM a good business investment?

Venturing into new CRM territory is no longer an option but a necessity. The dilemma: You're a small to medium-sized business and can't afford to hire your own CUSTOMER RELATIONSHIP MANAGER.

Although CRM may sound like management jargon, it is all about identifying the most-profitable customers, maximizing customer service, and increasing profits. Studies indicate that winning new customers is no longer the key to monitoring sustained growth. In today's market environment, companies must focus on the repeat customer in order to increase business performance.

What is CRM? –Maintaining the repeat customer is the key to sustained growth

CRM stands for Customer Relationship Management. Customer Relationship Management is the discipline of achieving and maintaining an understanding between a company and its customers.

• No matter what business you are in, your customer relationship management strategy plays a huge role in the success of the sales and marketing functions.
• You need to know your customer at every level to insure that your view of your customer is consistent with your actual customer base:

Real-life example: A manufacturer of video-editing equipment believed that most of his customers preferred the traditional Mac-based systems.  Therefore, his advertising was directed towards the Mac user.  Through an on-line warranty registration CRM-based system he discovered that over 75% of the registered buyers used Windows/Intel based computers.  Thus he was able redirect his marketing resources towards his actual customer base.

• That is why the heart of a business depends on its ability to automate and systematically create a database of customer profiles.

The CygnusUSA ONE BUTTON SOLUTION™

By 2002, most large companies will have successfully deployed CRM technologies to build new customers and retain repeat customers. CygnusUSA will bring this technology to small and medium companies at affordable prices, now. Our focus will be on scaled-down versions that will be entirely web based.

• We will provide you with 80% of the CRM features at less than 20% of the usual cost.
• We will develop Internet, browser-based applications that will provide an initial selection from a standardized menu of features, plus a standard set of reports for analyzing and accessing your own CRM database.
• You can receive both summary and individual customer profiles to insure that your view of the customer is consistent with your actual customer base.
• With our ONE BUTTON SOLUTION™, we integrate a CRM program through your company's website without disrupting your site whatsoever:

• An additional button with a link to a registration page on our server is all that will change on your site.
• Our registration page can have the same look and feel as your site. Customers are never aware that they have left your site for the registration process.
• The process is simple: Your customers log onto your Web site and register the product they purchased from you with their name and valid email address.
• It works the same way as the paper-based warranty card, but it is all handled through the convenience of your website.
• After the customer registers with a name and valid email address, he/she is returned to your main website.
• Customers also have their own secure, password-based access to their information to keep it current.

• The database holding the information you request about your customers can be used to increase your company's repeat customers with:

• Loyalty programs (such as on-line repair manuals, product manuals and 24-hour unattended support)
• Targeted coupons based on previous purchases
• Zero-cost direct emails campaigns directed at specific customer demographics
• Opt-in lists so that the potential customer determines whether he/she wants to receive email from your company

The Benefits of Zero-Cost Direct Email

Email is becoming more a part of our customers’ daily lives.  Because of its electronic nature, the cost of a direct email campaign is far less than any direct mail campaign.  With email there are no printing or postal mailing costs incurred.  The business can concentrate its resources on the content and less on the delivery system.  A targeted email/mail campaign will have a higher rate of return than a mass email/mail campaign.

The cost of maintaining a targeted list of prior and potential customers is often prohibitive for the small to medium company.  It usually requires the assignment of a company employee to add names, correct addresses, and/or delete customers from the customer database.  Often, this task is outsourced to firms that specialize in direct mail marketing at an agreed upon cost per name maintained.

The CygnusUSA approach is to further reduce the cost of directed email/mail campaigns by allowing current and potential customers to maintain their own records in the customer database. 

Once the current or potential customer has registered through our client’s website, the registrant will be emailed a username and password.  Through various online incentives customers are encouraged to maintain their own records. 

This customer-maintained database would also provide extensive analytical reports for the company’s sales and marketing staff.

Getting Started

STEP 1: As a new client, we interview you for your initial data requirements.

STEP 2: You can either choose a database design from a set of our pre-defined styles or we can help you design your own.

STEP 3: Your registration page and database is then loaded onto our server, which you review and approve.

Presto! You've just hired your own Customer Relationship Manager, and this valuable new employee doesn't even want an office!

Remember: CygnusUSA provides an array of services that are completely customizable.  As your business grows, we grow with you and are able to offer more advanced services as the need arises.  We will work with you to identify your customer.  (See Contacting Us)